The Sign Association of Hong Kong responds to the government's upcoming waste charging policy by introducing professional advertising waste management services. This initiative aims to assist the industry in meeting new regulations while also enhancing environmental awareness and achieving sustainable development. The Association has established a comprehensive waste processing system and a certification system that validates the effectiveness of waste treatment and carbon reduction, aiding advertising companies in demonstrating their environmental achievements in ESG reports. These measures reflect the Association's commitment to environmental protection and its proactive role in leading the industry towards green development. Additionally, the Association offers professional consulting and hosts environmental workshops to foster knowledge sharing and practical application within the industry, collectively addressing global environmental challenges and propelling the entire advertising sector towards an eco-friendly and sustainable future.